Product Growth Marketing Manager

TL;DR

Product Growth Marketing Manager: Own product-led growth initiatives that drive in-product revenue growth with an accent on activation, adoption, expansion, and upsell/cross-sell through ecommerce marketplace product experiences. Focus on designing and running data-driven experiments across onboarding, in-product messaging, feature discovery, and pricing while translating customer behavior into measurable commercial outcomes.

Location: London, England, United Kingdom (Hybrid)

Company

hirify.global helps customer-obsessed brands turn superfans into a scalable, profitable growth engine.

What you will do

• Drive revenue through product-led growth by increasing activation, adoption, expansion, and net new ARR.
• Identify and execute in-product upsell, cross-sell, and packaging optimization opportunities.
• Define growth hypotheses from user behavior, funnel analysis, and customer insight; design and run experiments across onboarding, messaging, feature discovery, and pricing.
• Develop in-product messaging and positioning that delivers the right value narrative to the right user at the right moment.
• Act as the voice of the customer by feeding insights into roadmap prioritization and refining personas, JTBD, and lifecycle stages.
• Partner cross-functionally with Product, Engineering, Data, Demand Generation, Sales, and Customer Success to deliver growth initiatives end-to-end.

Requirements

• 5+ years of experience in product growth, growth marketing, or product marketing with strong commercial acumen.
• Proven ability to drive commercial outcomes through product changes.
• Strong analytical mindset with comfort working with data, funnels, and experimentation.
• Experience collaborating closely with Product and Engineering teams.
• Ability to translate insight into action and narrative into user behavior.
• Customer-first mindset with a bias toward impact over output.

Nice to have

• B2B SaaS experience strongly preferred.

Culture & Benefits

• Hybrid working model.
• Private medical insurance with Vitality, including enhanced mental wellbeing support, plus dental and vision policies.
• Life insurance and enhanced parental leave.
• 25 days annual leave (plus public holidays), increasing over time.
• Up-to-date tech provided (Macs preferred).

Hiring process

• Hiring Manager call (25 mins).
• VP Marketing interview (25 mins).
• In-person task interview with Growth & Commercial leaders (1 hour).