Director of Product Marketing (AI)

TL;DR

Director of Product Marketing (AI): Driving the end-to-end go-to-market strategy and commercial success of hirify.global Source, a digital command center for digital experiences with an accent on AI integration and enterprise GTM. Focus on defining ICP, sharpening narrative, and scaling complex platform products for C-suite and IT buyers.

Location: Remote (United States)

Salary: $200,000 - $217,000 USD

Company

hirify.global is a Digital Experience Platform (DXP) built on open source Drupal that empowers brands to create and optimize digital customer experiences.

What you will do

• Own the end-to-end GTM strategy for hirify.global Source, including the command center, hirify.global AI, and Source CMS.
• Define the ICP, buyer journeys, and routing logic across various sales conversations to drive commercial success.
• Develop and evolve the product narrative and positioning to resonate with CMO, CISO, and CFO personas.
• Lead the launch motion and release cadence for hirify.global Source and hirify.global AI through 2026.
• Equip global sales teams and partners with pitch decks, discovery frameworks, and training materials.
• Measure and optimize commercial outcomes using weekly metrics review, focusing on pipeline and win rates.

Requirements

• Must be based in the United States.
• 8+ years of product marketing experience in B2B SaaS or enterprise software.
• Proven track record of launching and scaling complex platform or AI products for enterprise buyers.
• Director-level experience owning a product line end-to-end.
• Deep comfort with the modern DXP, CMS, MarTech, or AI infrastructure landscape.
• Exceptional written and verbal communication skills for narrative and pitch development.

Nice to have

• Experience marketing AI-native or AI-augmented enterprise products.
• Background in DXP, CMS, DAM, or experience with the Drupal ecosystem.
• Experience building GTM motions spanning multiple personas (Marketing, IT, Security, and C-suite).
• Experience driving expansion motions into an existing enterprise customer base.

Culture & Benefits

• Flexible remote-first work environment.
• Competitive base salary, bonus, and equity.
• Comprehensive health benefits and wellness programs.
• Generous PTO and "take it when you need it" time off.
• Inclusive and transparent interview experience focused on career exploration.