Senior B2B Funnel Strategy & Automation Manager

TL;DR

Senior B2B Funnel Strategy & Automation Manager: Owning the end-to-end partner acquisition, activation, and retention funnel strategy with an accent on scalable automation and lifecycle journeys. Focus on optimizing CAC/LTV, evolving HubSpot lead scoring and routing logic, and ensuring seamless alignment between marketing, product, and commercial teams.

Company

hirify.global is a global travel technology company focused on building scalable solutions for the travel industry.

What you will do

• Own the end-to-end partner acquisition, activation, and retention funnel strategy and execution.
• Design and optimize lifecycle funnels and partner journeys across marketing and commercial touchpoints.
• Ensure structural alignment between marketing initiatives, partner routing logic, and commercial follow-up.
• Collaborate with Performance Marketing, Commercial, Product, and Pricing teams to improve lead nurturing and conversion.
• Drive CAC/LTV optimization by identifying funnel inefficiencies and implementing scalable automation.
• Evolve HubSpot lead scoring, routing logic, and lifecycle automation frameworks.

Requirements

• Proven experience in B2B funnel strategy and marketing automation.
• Deep expertise in HubSpot lead scoring, routing, and lifecycle automation.
• Strong analytical skills for CAC/LTV optimization and funnel performance tracking.
• Ability to bridge the gap between marketing initiatives and commercial operations.
• Experience in defining ICPs and managing segment-specific lifecycle journeys.