Performance Lead (Marketing)

TL;DR

Performance Lead (Marketing): Scaling international markets (Germany, Canada, Japan) for a telehealth weight-management platform with an accent on Meta and full-funnel optimization. Focus on driving growth through rapid creative testing, commercial budget allocation (CAC/LTV), and end-to-end market launches.

Location: Hybrid (3 days/week in Old Street office, London)

Company

hirify.global is a health company building long-term care solutions, including the Juniper weight-management program.

What you will do

• Run and scale Meta ads across international markets (Germany, Canada, Japan) and new launches.
• Develop and scale TikTok and emerging channels using rigorous creative testing and measurement.
• Stand up new markets end-to-end, coordinating signal architecture and measurement setup from day one.
• Design and execute tests across creative, audiences, and bidding strategies to drive performance lift.
• Manage budget allocation based on commercial metrics like CAC, LTV, and payback.
• Collaborate with central creative and production teams to optimize ad performance and pillar mix.

Requirements

• 5+ years of performance marketing experience with DTC brands.
• Deep fluency in modern Meta mechanics (Advantage+, ASC, CAPI, etc.).
• Experience managing the full funnel, including landing page optimization and measurement.
• Proven track record of launching performance marketing in new markets or brands.
• Experience in consumer subscription or considered-purchase categories (e.g., telehealth, fintech).
• Must be based in or able to commute to the London office 3 days per week.

Nice to have

• Healthcare or other regulated-industry experience.
• Multi-market international experience, particularly in Europe or APAC.
• Fluency in a second European language, especially German.
• Knowledge of SQL, BigQuery, or advanced measurement methods (MMM, incrementality).
• Experience using AI workflow tools like Claude Code to increase efficiency.

Culture & Benefits

• Hybrid working model with 3 days per week in the London office.
• Equity options and an annual professional development budget.
• 25 days holiday plus bank holidays and a wellness allowance.
• Enhanced parental leave (20 weeks paid for primary carers).
• High-talent, ego-free environment focused on delivering real health outcomes.