Account Director (Paid Social)

TL;DR

Account Director (Paid Social): Leading and delivering excellence in paid social campaign activation for key client accounts with an accent on strategic leadership, in-channel effectiveness, and team development. Focus on driving campaign performance through in-depth analysis and integrating social strategy with wider digital communications.

Location: London, United Kingdom. Must have the right to work in the UK. Hybrid approach (around 4 days a week in office).

Company

hirify.global is an AI-driven media operating unit and global collective that helps leading brands deliver creative personalisation at scale through the WPP Open platform.

What you will do

• Line manage a team of Paid Social specialists, providing coaching, mentorship, and support for career progression.
• Oversee the production of comprehensive paid social media plans and end-to-end campaign setup across all relevant platforms.
• Maintain high standards of Quality Assurance (QA), monitoring performance, pacing, and troubleshooting for optimization.
• Lead client calls and presentations, delivering high-quality performance commentary and end-of-campaign reporting.
• Manage relationships with key media partners such as Meta, TikTok, Snap, and Pinterest.
• Develop tailored testing and learning agendas to derive actionable insights for clients.

Requirements

• Extensive experience setting up and optimizing paid social campaigns across Facebook, Instagram, TikTok, Snap, and Twitter.
• Proven experience managing and mentoring a team of social specialists, preferably within an agency environment.
• Strong analytical skills for compiling detailed reports and identifying performance trends.
• Track record of managing high-level client and stakeholder relationships and leading presentations.
• Right to work in the United Kingdom is required.
• Deep understanding of how paid social integrates with broader digital and communication strategies.

Nice to have

• Training certifications such as Meta Blueprint.

Culture & Benefits

• Hybrid work model with a focus on collaboration in the office around four days a week.
• Comprehensive benefits including medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Access to global WPP networks for learning and professional development.
• Supportive culture with employee resource groups and mental health awareness days.