Director Of Growth Marketing

TL;DR

Director of Growth Marketing (Growth/DTC): Building a comprehensive digital growth marketing strategy to hit ambitious revenue goals with an accent on performance marketing, creative strategy, and funnel optimization. Focus on managing paid acquisition across Meta, TikTok Shop, and Amazon, while leading and mentoring a high-performing team in a fast-paced startup environment.

Location: Must be based in the United States

Company

hirify.global is a high-growth wellness company focused on herbal medicine and natural health solutions.

What you will do

• Oversee all in-house and agency performance marketing efforts, including paid social, PPC, apps, podcasting, and affiliate channels.
• Drive paid traffic to DTC, Amazon, and TikTok Shop platforms while managing profitability.
• Develop innovative creative strategies to drive both top-of-funnel brand awareness and mid/lower-funnel conversion.
• Collaborate with lifecycle, ecommerce, and brand teams to execute cohesive 360-degree marketing campaigns.
• Establish KPIs, forecasting, and robust attribution systems to optimize ROAS and CLTV:CAC multiples.
• Lead, mentor, and foster a culture of accountability and excellence within the growth marketing team.

Requirements

• 5+ years of experience in a growth marketing leadership role, preferably in health, wellness, or CPG.
• Must have experience with Meta, TikTok Shop, and Amazon ads.
• Minimum 2+ years of people management experience building and growing teams.
• Proven track record of executing creative strategies that drive measurable growth.
• Strong analytical skills with the ability to interpret complex data for decision-making.
• Must be based in the United States.

Culture & Benefits

• Comprehensive medical, vision, and dental insurance plans.
• 15 days of PTO annually.
• 12 days of paid mental health days per year.
• Opportunity to work in a fast-paced, high-growth startup environment.