Regional CRM Lead (CRM)

TL;DR

Regional CRM Lead (CRM): Defining and executing CRM strategy for the North region (Nordics and Baltics) with an accent on customer lifetime value, retention, and multi-channel communication. Focus on designing complex loyalty programs, optimizing customer journeys, and leading cross-functional initiatives across diverse markets.

Location: North Region (Nordics and Baltics)

Company

hirify.global is a global technology delivery platform that provides food and various other goods across 500+ cities in 30 countries.

What you will do

• Develop and execute customer-centric CRM strategies and data-led campaigns based on business objectives.
• Lead multi-channel communication strategies across email, push notifications, and in-app messaging.
• Integrate CRM initiatives with broader marketing, product, and design roadmaps for seamless customer experiences.
• Analyze campaign performance and produce actionable insights for senior leadership to inform prioritization.
• Establish governance and quality assurance standards for all outbound communications.
• Mentor junior team members and provide strategic oversight and development support.

Requirements

• 7+ years of experience in loyalty program management, CRM strategy, or customer engagement.
• 3+ years of managerial experience, preferably within B2C tech or e-commerce industries.
• Proven experience in designing, launching, and optimizing complex multi-channel subscription programs.
• Strong leadership and influencing skills for collaborating within a global organization.
• Excellent communication and presentation skills to articulate strategies to senior leadership.

Nice to have

• Experience with CRM tools such as Iterable, Braze, CleverTap, or Leanplum.
• Background in food delivery, on-demand delivery, or e-commerce.

Culture & Benefits

• High-impact regional role with significant visibility and autonomy to own the roadmap.
• Opportunity to work across 10+ diverse markets and customer segments.
• Competitive salary, benefits, and stock options.
• Strong learning environment with a focus on data-driven decision-making.
• Friendly and inclusive company culture.

Hiring process

• Introductory chat with a Talent Acquisition Partner.
• Interview with the Hiring Manager.
• Case or task round to evaluate strategic thinking.
• Final interviews with key stakeholders across Marketing and CRM.