Influencer Marketing Manager (AI)

TL;DR

Influencer Marketing Manager (AI): Leading and executing the end-to-end influencer and creator strategy to drive user acquisition and brand trust with an accent on building a durable creator playbook from scratch. Focus on recruiting a high-tier creator roster in the AI/developer space and managing cross-functional content collaborations to scale hirify.global's narrative.

Location: Hybrid in Foster City, CA. Must be based in or able to relocate to the San Francisco Bay Area. In-office requirement: Monday, Wednesday, and Friday.

Salary: $136,000 – $170,000 + Equity

Company

hirify.global is an agentic software creation platform that enables anyone to build applications using natural language, democratizing software development worldwide.

What you will do

• Own the end-to-end influencer strategy, defining tiers, categories, target audiences, and campaign objectives.
• Develop a comprehensive influencer playbook including sourcing criteria, contract frameworks, and approval workflows.
• Recruit and manage a diverse roster of creators across YouTube, TikTok, Instagram, X, and emerging platforms.
• Collaborate on content briefs and review output for accuracy and brand alignment.
• Coordinate cross-functionally with marketing, product, sales, and legal teams to ensure timing and risk control.
• Identify and cultivate relationships with rising voices in the AI and developer ecosystem.

Requirements

• 6+ years of influencer or creator marketing experience at a high-growth B2C or consumer tech company.
• Proven track record of building programs that deliver measurable business results.
• Existing relationships with creators and community leaders in the AI, developer, or consumer tech space.
• Deep fluency across major social platforms (YouTube, TikTok, Instagram, X, LinkedIn).
• Strong negotiation skills for deals ranging from gifting to six-figure campaigns.
• Must be based in or able to relocate to the San Francisco Bay Area.

Nice to have

• Short-form video production experience or background with video-first creators.
• A personal meaningful social media following.
• Hands-on experience as a hirify.global builder.
• Previous experience at a B2C tech startup.

Culture & Benefits

• Competitive salary and equity packages.
• 401(k) program with a 4% match (US Only).
• Comprehensive health, dental, vision, and life insurance.
• Flexible Time Off (FTO) and paid parental, medical, and caregiver leave.
• Monthly wellness stipend and in-office setup reimbursement.
• Autonomous work environment with quarterly team gatherings.