Paid Media & Performance Marketing Specialist (Meta/Google Ads)

TL;DR

Paid Media & Performance Marketing Specialist (Meta/Google Ads): Managing and scaling paid advertising campaigns across multiple brands to generate leads and revenue with an accent on complete acquisition funnels. Focus on data-driven optimization of CPL/CAC, creative testing, and complex attribution modeling.

Company

A professional solutions provider managing paid media and performance marketing for various B2B and B2C brands.

What you will do

• Develop and execute lead generation and customer acquisition strategies across Meta, Google, YouTube, LinkedIn, and TikTok.
• Build and optimize complete acquisition funnels, including the improvement of landing pages and conversion journeys.
• Collaborate with content and design teams to develop ad concepts, testing plans, and winning messages.
• Configure and manage tracking infrastructure including Meta Pixel, GTM, GA4, and Conversion APIs.
• Monitor and optimize key performance metrics such as CPL, CPA, ROAS, and CAC to drive profitability.

Requirements

• 2+ years of experience managing paid advertising campaigns.
• Expertise in Meta Ads (lead gen, conversion, retargeting) and Google Ads (Search, PMax, Display, YouTube).
• Proficiency with GA4, GTM, and attribution modeling with the ability to troubleshoot tracking independently.
• Strong analytical skills to diagnose funnel bottlenecks and optimize customer acquisition economics.
• Proven track record demonstrated through performance case studies.

Nice to have

• Agency experience.
• Experience in B2B lead generation, B2C acquisition, SaaS, or App marketing.

Culture & Benefits

• Competitive salary with regular reviews.
• Paid vacations and sick leave.
• Personal and professional development opportunities, including free English classes.
• Low bureaucracy and a flat management structure.
• Accountant support and engaging team-building events.