Property Marketing Specialist (Proptech)

TL;DR

Property Marketing Specialist (Proptech): Developing brand and campaign strategies to market property developments and the BuyAssociation brand with an accent on storytelling, content production, and sales enablement. Focus on creating compelling narratives around lifestyle and investment, managing creative agencies, and producing high-quality marketing collateral to drive commercial outcomes.

Location: Hybrid in Manchester, UK

Company

hirify.global is a leading property technology company building the first end-to-end real estate investment offering to make property ownership more accessible globally.

What you will do

• Develop brand and campaign strategies in close partnership with the property team.
• Define project positioning and key messaging for B2C and B2B audiences.
• Lead the production of marketing collateral including brochures, investment guides, landing pages, and email campaigns.
• Create engaging social media content highlighting placemaking, regeneration, and project progress.
• Produce sales enablement tools such as investor packs, agent toolkits, and presentations.
• Plan and deliver integrated campaigns across digital, print, and PR channels while managing budgets and timelines.

Requirements

• Strong content creation and copywriting skills.
• Proven experience managing marketing campaigns end-to-end.
• Experience briefing and managing external creative agencies and suppliers.
• Must be based in or able to work in a hybrid capacity in Manchester.
• Strong organization, project management, and stakeholder communication skills.

Nice to have

• Background in property investment, proptech, real estate, or financial services.
• Familiarity with HubSpot, Salesforce, or similar CRM platforms.
• Experience producing off-plan development assets and briefing CGI studios.
• Knowledge of UK residential property markets.
• CIM qualification or equivalent.

Culture & Benefits

• Inclusive culture with a strong commitment to equal employment opportunity.
• Diverse international environment with 22 nationalities across 5 countries.
• Focus on design accessibility and diversity and inclusion (D&I) initiatives.
• Opportunity to work within a leading proptech environment shaping the future of real estate investment.