Product Manager, Platform Growth (AdTech)

TL;DR

Product Manager, Platform Growth (AdTech): Leading the in-product customer experience for the hirify.global platform with an accent on feature adoption, onboarding, and retention. Focus on designing scalable in-platform guidance and optimizing the user journey using telemetry data and engagement tools.

Location: Remote (California, USA)

Company

hirify.global is building the next generation of performance-driven advertising for the streaming TV era, connecting CTV advertising directly to real business outcomes.

What you will do

• Own the strategy and execution for in-product engagement, including tooltips, tours, checklists, and announcements.
• Identify and resolve friction points across onboarding, reporting, and platform usage to improve activation and retention.
• Define success metrics and measure the impact of adoption initiatives using product data.
• Partner with Product Marketing, Design, and Engineering to ensure feature education is delivered effectively within the product.
• Lead initiatives from discovery through launch and iteration, clarifying scope and managing dependencies.

Requirements

• 3+ years of Product Management experience in SaaS, AdTech, or MarTech environments.
• Proven experience improving onboarding, feature adoption, or customer retention within a software product.
• Proficiency in using product telemetry, customer behavior data, and user feedback to identify opportunities.
• Hands-on experience with engagement platforms such as Pendo, Intercom, Appcues, Product Fruits, or similar tools.
• Ability to independently own and lead initiatives from concept through launch.
• Must be based in the USA

Nice to have

• Experience in advertising technology, media, or performance marketing.
• Experience with analytics platforms like Amplitude, Mixpanel, Heap, or PostHog.
• Startup or high-growth company experience.