Planner (Healthcare Communications)

TL;DR

Planner (Healthcare Communications): Designing and executing tactical components of communication solutions for healthcare brands with an accent on aligning tactical implementation with commercial and medical strategies. Focus on extracting insights from data, implementing omnichannel programs, and collaborating with GenAI to drive efficiency.

Location: Must be based in the UK (Hybrid: London, Macclesfield, Manchester)

Company

Global healthcare communications agency with over 20 years of experience delivering transformative outcomes for healthcare brands.

What you will do

• Design and execute tactical components of communications solutions aligned with commercial and medical strategies.
• Extract meaningful insights from qualitative and quantitative data to provide clear tactical recommendations.
• Draft briefs and evaluate the relative value of digital versus traditional tactics for specific client needs.
• Implement multi- and omnichannel programs using digital marketing best practices including SEO, UX/UI, and content design.
• Collaborate with cross-functional teams (medical, creative, project management) and leverage GenAI to improve output efficiency.
• Define and monitor metrics to measure tactical effectiveness and identify trends for program pivots.

Requirements

• Experience in communications or the pharmaceutical industry, specifically within healthcare communications (agency or in-house).
• Ability to think strategically and solve complex problems.
• Strong collaboration and soft influence skills for managing internal and external stakeholders.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• Must be based in the UK to align with hybrid and remote working policies.

Nice to have

• Digital literacy in healthcare communications concepts and processes.
• Experience with digital platforms such as Google Analytics, Search Console, Tag Manager, Veeva, or omnichannel campaign tools.
• Working understanding of the pharmaceutical regulatory environment and the ABPI Code of Practice.

Culture & Benefits

• Discretionary bonus scheme and contributory pension (up to 5%).
• Generous leave policy: 25 days holiday, Celebration Day, 4 Christmas closure days, and bank holidays.
• Private family health and dental cover, including an Employee Assistance Programme.
• Flexible holiday buy/sell scheme and family-friendly policies.
• Additional perks: Cycle to work scheme, season ticket loans, and 4x basic salary life assurance.