Senior CRM Project Manager (E-commerce)

TL;DR

Senior CRM Project Manager (E-commerce): Managing and optimizing the promotional marketing budget and leading the CRM workstream for a personalized, gamified promotional wallet with an accent on ROI optimization and product integration. Focus on defining gamification mechanics, translating member insights into product requirements, and driving cost-efficient promotional strategies across the customer lifecycle.

Location: Hybrid in Saint-Denis, France

Company

hirify.global is a leading e-commerce platform specializing in flash sales.

What you will do

• Optimize the ROI of promotional marketing budgets across all customer lifecycle stages (acquisition, activation, engagement, reactivation).
• Lead the CRM workstream for the "Wallet & Promotional Products" flagship project, focusing on personalization and gamification.
• Translate CRM strategies and member insights into concrete product requirements for the Front/Growth PM teams.
• Develop and maintain a promotional performance framework to track ROI by mechanic, market, and funding source.
• Collaborate with Finance, Tech, and Brand Partnerships to align promotional levers with business OKRs.
• Coordinate the live rollout and scaling strategy of product-specific promotions across various markets.

Requirements

• 7–8 years of experience in CRM, promotional marketing, or loyalty strategy, ideally in e-commerce or retail.
• Proven track record of managing significant incentive budgets with demonstrated ROI impact.
• Strong analytical profile, comfortable with A/B testing frameworks and KPI-driven decision making.
• Experience translating business needs into technical product requirements for PM and Tech teams.
• English: Fluent (working language) required.
• Location: Must be based in or able to work hybrid in Saint-Denis, France.

Nice to have

• Experience designing loyalty or gamification mechanics.
• Familiarity with CRM platforms such as Salesforce Marketing Cloud or Adobe Campaign.
• Experience in B2B2C or marketplace environments.
• Knowledge of brand co-funding and trade marketing mechanics.

Culture & Benefits

• Permanent employment contract.
• Hybrid work arrangement.
• Opportunity to lead a high-visibility strategic initiative (2026–2028).
• Collaborative environment at the intersection of marketing, product, and data.