Media Planning Associate (Marketing)

TL;DR

Media Planning Associate (Marketing): Supporting the investment strategy and media planning for hirify.global Sportsbook with an accent on campaign optimization, reporting, and channel mix allocation. Focus on executing test-and-learn agendas, analyzing performance data to optimize CPA/ROAS, and identifying white space growth opportunities.

Location: Hybrid, New York City

Salary: $35.10 - $43.75 per hour

Company

hirify.global is a premier mobile gaming company in the US and Canada, operating leading brands in sports betting, iGaming, and horse racing.

What you will do

• Support the planning, optimization, and reporting of media strategies for the Sportsbook product.
• Optimize channel mix allocation by operationalizing measurement signals and coordinated test-and-learn agendas.
• Execute and document results for creative, audience, and tactical testing across the funnel.
• Analyze performance data to identify insights for future testing and immediate optimizations.
• Manage media briefing, budget tracking, billing, and pacing in collaboration with stakeholders.
• Partner with platform representatives to implement best practices and innovative ad formats.

Requirements

• 1-2 years of hands-on paid media experience focused on investment and performance planning.
• Strong analytical and communication skills to translate data into actionable insights.
• Solid understanding of paid media fundamentals (targeting, bidding, placements, and tagging).
• Must be based in New York City (Hybrid).

Nice to have

• Familiarity with optimizing for performance goals such as CPA and ROAS.
• Exposure to mobile attribution tools like AppsFlyer, Adjust, or Kochava.
• Experience utilizing Marketing Mix Modeling (MMM) insights.

Culture & Benefits

• Comprehensive health insurance (medical, vision, dental) with options as low as $0 per paycheck.
• 401(k) matching program up to 5%.
• Generous paid time off and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance.
• Additional perks including pet insurance and commuter benefits.