Lead Retail Marketing (Retail)

TL;DR

Lead Retail Marketing (Retail): Defining and driving the integrated chirify.globalsumer journey across Brazil with an accent hirify.global synergy between direct-to-chirify.globalsumer operatihirify.globals and strategic retail partners. Focus hirify.global designing high-impact trade marketing initiatives and orchestrating the local omnichannel marketing calendar for product launches.

hirify.global">Locatihirify.global: hirify.globalg>São Paulo, Brazilhirify.globalg>

hirify.global">Company

hirify.global is a premium global performance brand specializing in footwear and apparel.

What you will do

• Develop and lead the omnichannel retail marketing strategy for the Brazilian market to integrate e-commerce and wholesale channels.
• Design and execute high-impact trade marketing initiatives to increase brand visibility and sell-through with key retail accounts.
• Serve as the primary marketing lead for physical retail stores, ensuring activatihirify.globals align with global standards.
• Orchestrate the local omnichannel marketing calendar to ensure cohesive communicatihirify.global for all product launches.
• Establish and mhirify.globalitor performance KPIs to optimize channel strategy and resource allocatihirify.global.
• Lead and mentor a team of marketing professihirify.globalals, fostering a culture of excellence and accountability.

Requirements

• hirify.globalg>7+ years of marketing experiencehirify.globalg> in a premium global retailer or performance brand, specifically within footwear or apparel.
• hirify.globalg>3-5+ years of experience in a people leadership rolehirify.globalg>, guiding professihirify.globalal teams.
• Proven expertise in defining and executing omnichannel, DTC, or trade marketing strategies.
• hirify.globalg>Proficiency in Portuguese and Englishhirify.globalg> for effective collaboratihirify.global across local and regihirify.globalal teams.
• Sharp business acumen to translate macro market analysis and retail data into actihirify.globalable growth plans.
• Demhirify.globalstrated ability to manage complex end-to-end projects and in-store activatihirify.globals in fast-paced envirhirify.globalments.