Marketing Data Analyst (Health & Wellness)

TL;DR

Marketing Data Analyst (Health & Wellness): Designing and owning marketing measurement frameworks and data pipelines to optimize performance marketing and LTV for a health and wellness platform with an accent on A/B test evaluation and unit economics. Focus on building scalable reporting layers, developing an analytical culture within the marketing team, and integrating AI-powered insights.

Location: Hybrid (Kyiv, Lviv, or Warsaw)

Company

hirify.global is a fast-growing health and wellness product ecosystem backed by the SKELAR venture builder.

What you will do

• Partner with the performance marketing team to optimize spend allocation, creative testing, and channel mix.
• Develop a data-driven analytical culture through training and self-service tooling.
• Lead deep-dive research into audience segments and long-term unit economics.
• Build and maintain an A/B test evaluation framework to accelerate decision velocity.
• Design monitoring systems, dashboards, and AI assistants for key business metrics.
• Develop resilient data pipelines consolidating marketing, product, and payment data into analytics-ready models.

Requirements

• 2+ years of experience in analytics for consumer apps or subscription-based digital products.
• Strong proficiency in SQL and experience working with large datasets (BigQuery is a plus).
• Experience with BI tools such as Tableau, Power BI, or Looker.
• Deep understanding of marketing economics (CPM, LTV, CAC, ROAS).
• Solid grasp of experimentation methodology, including A/B test design and statistical significance.

Nice to have

• Python for data manipulation and lightweight scripting.
• Hands-on experience with Amplitude for dashboarding and tracking design.
• Familiarity with data transformation tools like dbt, Dataform, or SQLMesh.
• Knowledge of Data Science fundamentals such as forecasting, clustering, and basic ML approaches.
• Experience running monetization experiments in a subscription context.

Culture & Benefits

• High-impact role with full ownership of the marketing analytics function.
• Direct partnership with the CMO and mentorship from the Data Analytics Lead.
• Access to internal SKELAR professional communities across Analytics, Marketing, Product, and Engineering.
• Opportunity to work on a meaningful mission helping people live healthier lives.
• Competitive compensation package.