Director Marketing DACH (SaaS)

TL;DR

Director Marketing DACH (SaaS): Leading the regional marketing strategy and growth for the DACH market with an accent on pipeline generation, funnel conversion, and brand positioning. Focus on overseeing multi-channel demand generation campaigns, leading a regional marketing team, and aligning with sales and global marketing.

Location: Germany (Munich or Remote)

Company

hirify.global is a global provider of software solutions for the Architecture, Engineering, and Construction (AEC) industry.

What you will do

• Define and execute the annual marketing strategy and budget for the DACH region, aligned with global objectives.
• Drive pipeline generation, funnel management, and revenue impact across new customer acquisition and expansion.
• Lead, coach, and develop a high-performing team of four marketers.
• Oversee the localization and execution of global demand generation initiatives and conceptualize region-specific campaigns.
• Strengthen brand recognition across DACH through SEO, GEO targeting, and consistent messaging.
• Collaborate with Sales and Customer Success to define target accounts and optimize lead handover processes.

Requirements

• 5+ years of B2B marketing experience, ideally in software/SaaS or technology-driven environments.
• Strong expertise in demand generation, campaign management, and multi-channel digital marketing.
• Proven ability to lead teams, manage budgets, and drive measurable business impact.
• Proficiency with CRM and marketing automation tools such as Salesforce, Marketo, or Power BI.
• Fluent German and very good English skills, both written and spoken.
• Must be based in Germany.

Culture & Benefits

• Culture of accountability, empowerment, and collaboration.
• Opportunity to lead the company's largest regional market.
• High level of ownership and strategic influence over regional growth.
• Integration into a global organization with strong alignment between marketing and sales.