Senior Product Marketing Manager (Cybersecurity)

TL;DR

Senior Product Marketing Manager (Cybersecurity/AI): Owning the go-to-market strategy for the deepfake detection portfolio with an accent on category creation, positioning, and enterprise adoption. Focus on translating complex multi-signal AI technology into resonant messaging for C-level security executives.

Location: Remote (US)

Salary: $135,000 - $165,000 USD

Company

hirify.global is a Real Human + Right Human Identity Trust Platform specializing in real-time deepfake detection and identity verification for enterprises.

What you will do

• Define positioning, messaging, and competitive differentiation for hirify.global Pulse to create a new market category.
• Lead product launch activities across Zoom, Microsoft Teams, and Webex ecosystems.
• Develop buyer persona documentation for C-suite executives including CISO, CTO, and CFO.
• Create a comprehensive sales enablement suite including battle cards, pitch decks, and ROI frameworks.
• Conduct competitive intelligence in the emerging deepfake detection and meeting security market.
• Collaborate with demand generation on campaigns to educate the market and drive inbound interest.

Requirements

• 5-8 years of B2B SaaS product marketing experience in emerging or category-defining markets.
• Experience marketing cybersecurity, identity verification, or AI-driven security products to enterprise buyers.
• Proven ability to develop messaging for both technical and non-technical stakeholders.
• Strong writing and content creation skills across multiple formats (writing samples required).
• Experience building sales enablement materials actively used by AEs and SDRs.
• Experience working in a pod, squad, or agile marketing model.

Nice to have

• Experience marketing to HR, talent acquisition, or financial risk functions.
• Familiarity with video collaboration platforms (Zoom, Microsoft Teams, Webex) as distribution channels.
• Background in AI/ML or generative AI product marketing.
• Experience with ABM platforms (DemandBase), Salesforce, and Marketo.

Culture & Benefits

• Opportunity to work with a product recognized as one of TIME's Best Inventions of 2025.
• Direct collaboration with founding product and data science teams.
• High-impact role building a market category from the ground up.
• Access to proprietary deepfake research to drive thought leadership.