Design Lead

TL;DR

Design Lead (Brand Identity): Oversee and evolve hirify.global’s visual identity across packaging, digital, retail, and marketing with an accent on system-based brand consistency and high-craft production-ready execution. Focus on leading designers and partners, driving end-to-end innovation design from brief to print/production, and owning shopper marketing creative with clear direction and quality control.

Location: Remote

Salary: $135,000-$150,000 base salary + bonus

Company

hirify.global builds functional soda focused on consumer health and science-backed ingredients.

What you will do

• Oversee and extend hirify.global’s visual identity across packaging, digital, retail, partnerships, and internal communications.
• Maintain and refine brand guidelines to keep them flexible, functional, and future-proof.
• Lead internal designers and external creative partners with actionable feedback, balancing hands-on work with guidance.
• Own end-to-end innovation design for new projects (brief → concept/design development → color selection → print readiness → production review, including CGI/render where needed).
• Own shopper marketing creative and partner with an external agency for direction, feedback, and final approvals.
• Collaborate cross-functionally with Marketing, Innovation, Partnerships, Shopper Marketing, and Commercial teams to align design with business goals and production realities.

Requirements

• 10+ years of design experience, including 2+ years in a creative leadership or management role.
• CPG, food/bev, or lifestyle brand experience, with strong system-based thinking for visual identity.
• Proven ability to build and extend visual identity systems across multiple channels (digital, print, retail, packaging) with strong craft and precision.
• Working knowledge of packaging design and production processes.
• Strong communicator and collaborator who can provide clear creative direction and critique across teams and disciplines.
• Portfolio demonstrating breadth and consistency across deliverables.

Nice to have

• Experience with sustainability and innovation across brand touchpoints.
• Familiarity with motion design and how identity systems extend into video/animation.
• Interest in food/beverage innovation and consumer trends.

Culture & Benefits

• Fully remote work with intentional collaboration across time zones (cross-functional projects, IRL offsites, and active communication).
• Feedback-rich environment emphasizing trust, transparency, and thoughtful debate.
• Fast-paced execution with a focus on doing work that matters and building together.
• Base salary plus bonus.

Hiring process

• Review of application materials and portfolio.
• Interviews focused on design leadership, brand identity systems, and execution/production experience.
• Discussion with stakeholders on collaboration style and creative direction approach.