Display Marketing Manager

TL;DR

Display Marketing Manager (Performance Marketing): Managing and optimizing display campaigns across GDN, Native, and Programmatic platforms with an accent on data-driven decision-making and retargeting. Focus on creative ideation, A/B testing, and continuous performance optimization of acquisition channels.

Location: Berlin, Germany

Company

Europe’s largest independent used car dealer, revolutionizing the car-buying experience through a unique online and offline presence.

What you will do

• Set up and optimize display campaigns on Programmatic platforms (DV360, The Trade Desk), Native platforms (Taboola, Outbrain, Criteo), and GDN.
• Develop and implement retargeting strategies to improve the customer journey.
• Ideate and brief creative concepts in collaboration with design teams to produce engaging ad assets.
• Conduct A/B tests and analyze results to drive continuous campaign improvement.
• Monitor key metrics and provide actionable recommendations for optimization.
• Stay updated with platform trends and best practices in display advertising.

Requirements

• 3+ years of experience in display advertising (GDN, Native, Programmatic), including retargeting.
• Strong analytical skills with experience in campaign reporting and optimization.
• Hands-on experience with A/B testing and performance analysis.
• Creative flair and experience collaborating with content creators or designers.
• Fluency in English and another European language (German, Polish, French, Spanish, or Italian) is a must.

Culture & Benefits

• Dedicated education budget for online courses, conferences, and trainings.
• International and diverse environment with colleagues from over 90 nationalities.
• Corporate discounts on well-known brands like Apple, Bosch, and Flaconi.
• Special offers on used cars for employees and their families.
• Free access to Headspace to support mental well-being.