Senior Director, Digital Experience Strategy (MarTech)

TL;DR

Senior Director, Digital Experience Strategy (MarTech): Leading the strategic overhaul and modernization of enterprise brand websites to deliver intuitive, customer-centered experiences with an accent on CMS strategy, UX/UI direction, and martech integration. Focus on optimizing conversion and engagement through data-informed experimentation and scalable digital governance.

Location: Hybrid based out of Deerfield, IL

Salary: $140,000 - $220,000 USD

Company

hirify.global Innovations, Inc. is an industry-leading home, security and digital products company focused on transforming residential and commercial spaces.

What you will do

• Lead the end-to-end transformation, redesign, and modernization of major brand websites.
• Oversee CMS platform strategy, selection, and management of agency and vendor partners.
• Develop and manage digital roadmaps, budgets, and governance models across a multi-brand portfolio.
• Optimize digital performance using analytics, CRO, personalization, and experimentation methodologies.
• Direct a multidisciplinary team covering website experience, e-commerce, SEO/SEM, and AI-enabled marketing.
• Ensure seamless integration between CRM, CDP, and media platforms to enable personalized lifecycle marketing.

Requirements

• 10+ years of experience in digital marketing or website platform leadership within enterprise environments.
• Proven experience leading large-scale website redesigns or replatforming initiatives.
• Deep knowledge of UX/UI best practices, WCAG accessibility standards, and web architecture.
• Expertise in martech stacks, including component-based or headless CMS, CRM, and CDP integrations.
• Must be based in or able to work from Deerfield, IL on a hybrid schedule.
• Portfolio including case studies of enterprise digital initiatives is required.

Nice to have

• Advanced degree in Digital Marketing, Business, or Information Systems.
• Experience in consumer goods, retail, or DTC multi-brand organizations.
• Experience building modular website ecosystems for multiple regions.

Culture & Benefits

• Comprehensive health plans and a market-leading 401(k) with company contribution.
• Flexible time off, adoption benefits, and product discounts.
• Inclusive environment supported by various Employee Resource Groups (ERGs).
• Transition to a new world-class campus in Deerfield featuring onsite daycare, fitness, and recreation amenities.