Sr. Product Marketing Manager (Public Sector)

TL;DR

Sr. Product Marketing Manager (Public Sector): Driving go-to-market strategy, positioning, and messaging for Federal, State, Local, and Education (SLED) audiences with an accent on translating complex product capabilities into mission-aligned outcomes for government agencies. Focus on evolving positioning to align with mandates like zero-trust, FedRAMP, and CMMC, and developing comprehensive sales enablement tools.

Location: Must be based in the USA and reside in one of the following states: CA, CO, CT, FL, GA, IL, KS, MA, MD, ME, NC, NJ, NY, OR, TN, TX, VA, or WA. Not eligible for hire within the city limits of Chicago.

Salary: $150,000 – $185,000 per year

Company

hirify.global provides a Unified IT Operations Platform delivering endpoint management, autonomous patching, backup, and remote access for nearly 40,000 customers globally.

What you will do

• Own GTM strategy, positioning, and messaging for Federal and SLED audiences to drive awareness and revenue growth.
• Translate technical capabilities and compliance requirements (FedRAMP, CMMC) into clear value propositions for government IT buyers.
• Create public sector enablement content including pitch decks, solution guides, and competitive battlecards.
• Develop ideal customer profiles, segmentation strategies, and targeting plans for government agencies.
• Represent the company at key industry events, analyst briefings, and government customer engagements (up to 40% travel).
• Partner with Sales and Product teams to refine the public sector roadmap and improve procurement motions.

Requirements

• 5+ years of experience in product marketing within B2B software, IT management, or public sector technology.
• Deep understanding of government buying environments, procurement vehicles, and agency IT personas.
• Proven ability to craft compelling messaging and execute complex GTM strategies.
• Experience translating technical compliance concepts into accessible messaging.
• Must be located in the USA (specific states only).
• This position is NOT eligible for Visa sponsorship.

Nice to have

• Active security clearance.
• Prior experience supporting a FedRAMP authorization or CMMC assessment process.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) plan for financial future.
• Unlimited PTO to support work-life balance.
• Flexible hybrid-remote work arrangements.
• Collaborative, kind, and curious community with opportunities for growth.