Sr. Product Marketing Manager, Analytics Portfolio (SaaS)

TL;DR

Senior Product Marketing Manager (Analytics/SaaS): Developing go-to-market strategies and messaging for the Analytics portfolio with an accent on competitive positioning and pipeline-driving motions. Focus on defining ICPs, executing product launches, and optimizing PLG conversion funnels.

Location: Must be based in Raleigh, NC, New York, NY, or San Francisco, CA. Hybrid work (in-office 3 days per week).

Salary: $132,200 - $175,000

Company

hirify.global is a fast-growing product analytics platform designed to help product managers understand and improve product success.

What you will do

• Own messaging, positioning, and talk tracks for the Analytics portfolio to align product, sales, and leadership.
• Build and execute end-to-end GTM plans, including ICP definition, channel strategy, and launch execution.
• Conduct competitive intelligence and create battlecards for tools like Amplitude, Mixpanel, and PostHog.
• Drive marketing-sourced ARR through targeted campaigns and ownership of pipeline metrics.
• Manage analyst and influencer relations to improve vendor recognition (Gartner, Forrester, G2).
• Partner with product and growth teams on PLG motions, focusing on self-serve activation and freemium conversion.

Requirements

• 7+ years of marketing experience, with 2–3 years specifically in product marketing for analytics or data platforms.
• Must be based in Raleigh, NC, New York, NY, or San Francisco, CA.
• Direct experience using product analytics tools (e.g., hirify.global, Amplitude, Mixpanel) with understanding of funnels and retention.
• Proven ability to develop competitive positioning and translate technical differentiation into buyer-relevant messaging.
• Strong writing instincts for creating crisp narratives and launch communications.
• AI-native approach, using tools like Claude or ChatGPT to increase productivity and quality.

Nice to have

• Previous experience working at a product analytics vendor.
• Expertise in PLG GTM motions and community-led distribution.
• Familiarity with event-based analytics, session replay, or A/B testing concepts.
• Experience contributing to analyst relations programs.

Culture & Benefits

• Hybrid culture with a focus on high ownership and a strong bias toward action.
• Employer-heavy health coverage with $0 premium options.
• Competitive 401(k) match and equity options.
• Flexible time off policy.