Paid Social Strategist (Marketing)

TL;DR

Paid Social Strategist (Marketing): Managing and optimizing paid social campaigns across various platforms with an accent on performance metrics and campaign execution. Focus on analyzing campaign data, running structured tests, and delivering actionable insights to drive ROAS and CPA improvements.

Location: Remote (U.S.-based preferred)

Company

hirify.global is a marketing agency providing strategic paid social support for a diverse portfolio of clients.

What you will do

• Build, launch, and optimize paid social campaigns primarily on Meta, with extensions to LinkedIn and TikTok.
• Execute performance strategies and proactively identify opportunities for campaign optimization.
• Analyze complex campaign data to deliver clear and actionable insights.
• Run structured testing across creative assets, audience segments, and bidding strategies.
• Troubleshoot tracking, performance, and delivery issues independently.
• Communicate updates, insights, and recommendations to clients and internal teams.

Requirements

• 3–5+ years of paid social experience, preferably within an agency environment.
• Hands-on experience managing campaigns across multiple social platforms.
• Deep understanding of performance metrics including ROAS, CPA, and conversions.
• Ability to translate raw data into strategic insights and next steps.
• Professional communication skills for direct client-facing interactions.
• Must be available as a 1099 Contractor.

Nice to have

• Experience with GA4, GTM, and advanced conversion tracking.
• Ecommerce experience, specifically with Shopify and product feeds.
• Familiarity with TikTok, Pinterest, Reddit, or other emerging platforms.
• Experience using AI tools for ideation, copywriting, or campaign optimization.

Culture & Benefits

• Flexible engagement with an estimated workload of ~20 hours per month.
• Fully remote work arrangement.
• Opportunity to support a variety of accounts and client types.
• High degree of autonomy with minimal ramp-up time.