Senior Researcher, VoC & Insights (AI)

TL;DR

Senior Researcher, VoC & Insights (SaaS): Leading Voice of Customer and Customer Insights programs to translate feedback into product and GTM actions with an accent on bridging classical research with AI applications. Focus on designing statistically robust workflows, integrating operational data with customer sentiment, and leveraging synthetic data for enterprise decision engines.

Location: Barcelona, Spain (Remote/Hybrid)

Company

hirify.global is a global leader in research and measurement technology connecting brands and researchers to a network of millions of engaged respondents across 130+ countries.

What you will do

• Design and execute end-to-end customer insights workflows, including CSAT trackers, relationship NPS, and specialized B2B research.
• Manage a comprehensive research portfolio from brief to delivery, including vendor selection and quality assurance.
• Partner with Platform Intelligence, Product, Rev Ops, and Finance to connect operational data with customer sentiment.
• Innovate with AI-enabled methodologies, such as AI-moderated interviews and synthetic data matching/boosting.
• Direct the strategy, negotiation, and deployment of enterprise feedback tools like Qualtrics and Forsta.
• Synthesize complex data into prioritized highlights for the Executive Leadership Team and the Board to shape GTM strategy.

Requirements

• 8+ years of experience leading Customer Insights, Market Research, or Behavioral Data Science programs.
• Expertise in classical quantitative methods (survey scripting, sampling matrices) and qualitative management.
• Fluency in AI-native and synthetic research frameworks, including AI personas and predictive data clones.
• Proven track record of managing 30–45+ research projects annually and driving NPS/CSAT improvements.
• Experience with B2B SaaS market strategy, competitive intelligence, and market sizing.
• Mastery of Qualtrics and Forsta, with high familiarity with Salesforce, Clari, HubSpot, and Slack.

Culture & Benefits

• Collaborative global environment that values diverse perspectives and delivering across borders.
• Innovative culture that encourages curiosity and pioneering ideas.
• Strong commitment to accountability, honesty, and kindness.
• Inclusive workplace embracing diversity, equity, and inclusion.
• Recognized as one of Newsweek’s 2025 Global Top 100 Most Loved Workplaces®.