Lead Researcher, Brand Performance & Cultural Insights (Market Research)

TL;DR

Lead Researcher, Brand Performance & Cultural Insights (Market Research): Owning the measurement and improvement of brand performance and cultural positioning to drive business decisions with an accent on combining quantitative and qualitative research. Focus on synthesizing consumer and market signals into executive-ready recommendations that shift product and brand strategy.

Location: Must be based in the US (Atlanta, GA preferred)

Salary: $120,000 – $160,000

Company

A fast-growing North American sports company and leading platform for Daily Fantasy Sports.

What you will do

• Design and execute end-to-end brand performance measurement and cultural intelligence programs.
• Run hands-on quantitative and qualitative studies using Qualtrics and qualitative platforms (IDIs, focus groups, digital ethnography).
• Synthesize data into high-impact recommendations for leadership (SVP to IC) to drive growth.
• Create project briefs that frame business problems as research solutions.
• Partner with Product, Design, Brand, and Analytics teams to influence investment and strategy.

Requirements

• 7+ years of experience in market research or consumer insights with proven business impact.
• Must be authorized to work for any employer in the U.S. (no visa sponsorship).
• Hands-on proficiency with Qualtrics, statistical tools (R or Python), and BI tools (Tableau, Looker, Power BI).
• Experience with qualitative platforms (ListenLabs, dscout, Suzy) and social listening tools.
• Fluency in AI tools (ChatGPT, Claude, Gemini) for research workflows.

Nice to have

• Experience in daily fantasy, gaming, sports, or sports media.
• Track record of building or scaling research operations, including templates, dashboards, or self-serve tools.

Culture & Benefits

• Company-subsidized medical, dental, and vision plans.
• 401(k) plan with company match and annual bonus.
• Flexible PTO and generous paid leave, including 16-week paid parental leave.
• Modern work schedules focused on outcomes rather than hours clocked.
• Company equipment provided (Windows & Mac options).