Digital Marketing Manager (E-Commerce & SaaS)

TL;DR

Digital Marketing Manager (E-Commerce & SaaS): Scaling lead generation and revenue growth for a B2B SaaS and E-Commerce ecosystem with an accent on user acquisition and conversion funnel optimization. Focus on managing cross-channel digital campaigns, executing email automation, and overseeing SEO strategies to drive GMV and MQLs.

Location: Remote (Must be aligned with Eastern Time-Canada / Toronto)

Company

hirify.global operates a complex product ecosystem including an internal e-commerce marketplace and B2B SaaS software products.

What you will do

• Scale Marketplace GMV (Gross Merchandise Volume) and SaaS Marketing Qualified Leads (MQLs).
• Design, build, and deploy end-to-end email campaigns for e-commerce promotions and SaaS feature adoption.
• Manage paid media campaigns across Google Ads and Meta Business Manager to scale lead volume.
• Oversee search engine optimization (SEO) efforts, transitioning from agency coordination to full hands-on ownership.
• Manage agency relationships to ensure marketing assets are deployed through external channels.
• Optimize landing pages through copywriting and A/B testing to increase "Book a Demo" conversions.

Requirements

• 3–5 years of proven experience in digital marketing across both E-Commerce and B2B SaaS.
• Proficiency in email marketing platforms such as Klaviyo, HubSpot, ActiveCampaign, or Mailchimp.
• Hands-on experience with Google Ads Manager and Meta Business Manager.
• Strong understanding of technical SEO and tools like GA4, Ahrefs, or SEMrush.
• Ability to work Mondays to Fridays, 9:00 am to 6:00 pm Eastern Time (Canada).
• Strong copywriting and CRO skills for landing page optimization.

Culture & Benefits

• Permanent work from home.
• Immediate hiring process.
• Health insurance coverage for eligible locations.