Associate Director, Digital Experience (UX)

TL;DR

Associate Director, Digital Experience (UX/Product Strategy): Shaping and improving end-to-end user journeys across student-facing digital experiences with an accent on landing pages, application flows, and engagement tools. Focus on defining experimentation strategies, leveraging behavioral analytics to reduce friction, and implementing advanced personalization.

Location: Remote (Must be based in the United States)

Salary: $78,496 – $105,974

What you will do

• Own the optimization, testing, and quality assurance of core digital experiences, including landing pages, application flows, and engagement tools.
• Define and execute A/B testing strategies, covering hypothesis development, experiment design, and success measurement.
• Analyze and improve end-to-end user journeys across web, CRM, and enrollment systems to ensure seamless connectivity.
• Translate behavioral insights and analytics from GA4 and behavioral dashboards into actionable experience improvements.
• Collaborate cross-functionally with Product, Engineering, Marketing, and Enrollment teams to implement enhancements.
• Develop reporting on experience health and contribute to innovation and personalization strategies based on user behavior.

Requirements

• Bachelor’s degree in Design, Human-Computer Interaction, or a related field.
• 7+ years of experience in digital experience, UX strategy, product optimization, or personalization-focused roles.
• Strong experience working with CRM and marketing automation systems, particularly Salesforce.
• Proven ability to design and optimize end-to-end user journeys across complex digital ecosystems.
• Deep understanding of experimentation frameworks, A/B testing, and GA4 analytics.
• Must be based in the United States.

Nice to have

• Exposure to AI-driven personalization or emerging digital experience technologies.

Culture & Benefits

• Remote work flexibility across the United States.
• Competitive annual salary and comprehensive benefits package supporting health and wellness.
• Paid time off and flexible scheduling options.
• Collaborative, mission-driven environment focused on improving student journeys and outcomes.
• Professional development opportunities in UX, product strategy, and digital innovation.