Digital Adoption & Experience Strategist (SaaS)

TL;DR

Digital Adoption & Experience Strategist (SaaS): Designing and owning the intelligent, behavior-triggered layer of the post-purchase customer experience with an accent on in-app learning, onboarding journeys, and segmentation. Focus on driving higher activation and reduced churn through advanced learning experience design and Pendo implementation.

Location: Remote (Must be based in the US)

Salary: $108,900 – $136,000 + annual bonus

Company

hirify.global creates smart software solutions that make construction sites more efficient, connected, and safe for design and construction professionals.

What you will do

• Lead the end-to-end in-app learning experience strategy, including guide design, microcopy, and activation triggers via Pendo.
• Architect and optimize the digital customer onboarding journey to move users from activation to confident product use.
• Design and maintain the customer segmentation framework to drive personalization across digital adoption touchpoints.
• Serve as the strategic content lead for onboarding communications, ensuring behavioral triggers drive genuine adoption.
• Define and own performance metrics (engagement, activation rates, feature adoption) and report business impact to leadership.
• Collaborate with Product, Design, Customer Success, and Support to align on shared KPIs and UX guardrails.

Requirements

• Must be based in the United States (eligible for 401k and US benefits).
• 5+ years of experience in learning experience design with a strong UX focus.
• 3+ years of strategic experience with in-app guidance platforms, specifically Pendo.
• 2+ years of experience owning customer-facing lifecycle communications and behavior-triggered messaging.
• Proficiency with Figma for designing interaction mockups and behavioral analytics for funnel analysis.
• Bachelor's Degree in Instructional Design, UX Design, HCI, Communications, or a related field.

Nice to have

• Master's degree in a relevant field or professional UX certification (e.g., Nielsen Norman).
• Experience in B2B SaaS post-purchase CX or customer enablement environments.
• Pendo certification or experience with AI-assisted enablement and conversational learning design.
• Experience designing for global audiences and conducting UX research/usability testing.

Culture & Benefits

• Competitive compensation with a fully vested 401K from the first day.
• Generous PTO, including sick, mental health, and volunteer days.
• Free and unlimited access to BetterUp Care (well-being) and LinkedIn Learning.
• Annual education reimbursement of up to $5K after one year of tenure.
• People-focused, entrepreneurial culture supported by the global Nemetschek Group.