Senior Marketing Executive (TIC)

TL;DR

Senior Marketing Executive (B2B/TIC): Planning and executing integrated online and offline marketing campaigns to enhance brand exposure and generate MQLs with an accent on marketing automation and AI-powered content creation. Focus on optimizing lead nurturing workflows, conducting deep market analysis, and producing high-impact multimedia brand assets.

Location: Shanghai, China

Company

hirify.global is a leading global assurance provider dedicated to supporting clients in their journey toward a safer, more secure, and more sustainable future.

What you will do

• Plan and execute full-lifecycle online and offline marketing activities, including industry summits, webinars, and white paper launches.
• Oversee daily operations of marketing automation platforms to manage lead nurturing, email marketing, and customer journey design.
• Conduct industry trend analysis and competitor intelligence using analytics tools like Google Analytics and Baidu Statistics.
• Utilize AI tools such as ChatGPT, Midjourney, and Runway to produce marketing copy, video scripts, and visual assets.
• Collaborate with sales, product, and technology teams to align marketing activities with sales objectives.

Requirements

• 5+ years of B2B or digital marketing experience.
• Mandatory background in the TIC (Testing, Inspection, Certification) or professional services industry.
• Proficiency in content generation AI tools and independent video production (shooting and editing).
• Hands-on experience with HubSpot or Marketo, and proficiency in Tableau or Power BI.
• Excellent written and spoken English proficiency.
• Strong project management skills and ability to adapt to a fast-changing market environment.

Nice to have

• Familiarity with the supply chain sector, specifically supply chain auditing and responsible sourcing.
• Experience designing marketing strategies tailored for consulting industries.

Culture & Benefits

• Inclusive culture that values diverse perspectives and backgrounds.
• Mission-driven environment focused on global sustainability and safety.
• Opportunity to work within a leading global professional services organization.