Digital Marketing And Social Media Executive (Hospitality)

TL;DR

Digital Marketing And Social Media Executive (Hospitality): Developing and executing digital marketing strategies and managing social media presence for a luxury hotel with an accent on brand visibility, engagement, and data-driven optimization. Focus on creating multimedia content, managing paid advertising campaigns, and analyzing competitor trends to drive measurable business results.

Location: Onsite in Istanbul, Turkey

Company

hirify.global Managed by Accor is a historic luxury hotel in Istanbul, combining architectural elegance with high-end hospitality services and a prestigious Bosphorus location.

What you will do

• Develop and implement comprehensive social media strategies across Facebook, Instagram, LinkedIn, Twitter, and TikTok to enhance brand visibility.
• Create original multimedia content, including copy and graphics, tailored to specific audience segments.
• Execute digital marketing campaigns encompassing SEO/SEM initiatives, email marketing, and paid advertising.
• Monitor social media analytics and performance metrics to provide data-driven optimization recommendations.
• Manage community engagement by responding to inquiries and comments in a professional and timely manner.
• Conduct A/B testing on content and prepare regular strategic reports for leadership.

Requirements

• 2-4 years of professional experience in digital marketing or social media management.
• Prior experience in the hospitality industry, preferably within a luxury hotel environment, is required.
• Proficiency in managing multiple social media platforms and understanding of platform-specific algorithms.
• Knowledge of SEO/SEM principles and experience managing paid advertising campaigns.
• Strong written and verbal communication skills for crafting engaging content.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Nice to have

• Experience with graphic design software or basic design capabilities.
• Video editing and multimedia content production experience.
• Familiarity with CRM platforms and customer relationship management principles.
• Knowledge of content management systems (CMS) and marketing automation.

Culture & Benefits

• Opportunity to work within a prestigious, historic luxury hotel environment.
• Collaborative atmosphere working with cross-functional teams including design and sales.
• Dynamic and innovative team setting focused on maintaining a competitive digital edge.