Integrated Exchange Director (Offline)

TL;DR

Integrated Exchange Director (Offline): Leading offline media planning and investment strategies for a major strategic client partnership with an accent on TV, OOH, Radio, and Print ecosystems. Focus on driving investment efficiency, managing senior client relationships, and building strong partnerships across the media marketplace.

Location: Must be based in Istanbul, Turkey (Hybrid: 4 days/week in office).

Company

hirify.global is an AI-driven media operating unit of WPP, focused on delivering creative personalization at scale through data, intelligence, and strategic partnerships.

What you will do

• Act as the senior day-to-day contact for key client stakeholders.
• Lead annual offline media planning and investment discussions.
• Develop and execute offline media strategies across TV, Radio, OOH, and Print.
• Build media investment frameworks that balance effectiveness and efficiency.
• Identify strategic partnership opportunities with broadcasters and media owners.
• Monitor investment delivery against agreed KPIs and commercial targets.

Requirements

• 10+ years of experience in media planning, buying, or client leadership.
• Deep expertise in offline media ecosystems (TV, OOH, Radio, Print).
• Proven track record in managing large-scale media investments.
• Strong analytical, presentation, and stakeholder management skills.
• Fluent in English.
• Must be based in Istanbul or able to work from the office 4 days a week.

Culture & Benefits

• Access to global hirify.global and WPP networks for professional growth.
• Competitive medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Employee mental health awareness days and resource groups.
• Collaborative hybrid work environment with frequent team events.