Product Marketing Lead (AI)

TL;DR

Product Marketing Lead (AI): Defining the market presence and narrative for an open-source LLM engineering platform with an accent on developer-centric positioning and PLG funnel optimization. Focus on translating complex technical capabilities into a cohesive category narrative and building a repeatable high-trust launch system.

Location: Must be based in Europe (remote-first, 1 week/month in Berlin) or the USA (San Francisco preferred, but open to other US locations).

Company

Open Source LLM Engineering Platform helping teams build AI applications via tracing, evaluation, and prompt management.

What you will do

• Own product marketing strategy and execution across positioning, messaging, launches, and sales collateral.
• Define and maintain the category story for LLM observability, evals, and prompt management.
• Optimize the PLG funnel, including website conversion, onboarding, and lifecycle emails.
• Partner with product and engineering to turn technical substance into high-trust launches and documentation.
• Lead customer marketing by developing use cases, stories, and reusable sales narratives.
• Collaborate with ClickHouse GTM channels to scale reach without losing the developer-first voice.

Requirements

• Meaningful experience in product/developer marketing, DevRel, or GTM for highly technical products.
• Proven track record of marketing to developers, AI, data, or infrastructure teams.
• Exceptional technical writing skills with the ability to make complex ideas clear and honest.
• Deep understanding of PLG funnels: activation, onboarding, conversion, and self-serve growth.
• Strong product intuition and ability to be credible with engineers and technical buyers.
• Must be based in Europe or the USA.

Nice to have

• Experience with developer tools, open source, observability, or data infrastructure.
• Previous experience leading product marketing at a fast-growing startup.
• Ability to create technical content (blogs, videos, talks, or open-source examples).
• Familiarity with ClickHouse, SQL, or AI application development.

Culture & Benefits

• Ownership-driven culture where you identify what to build and ship it end-to-end.
• Maker schedule with minimal recurring meetings (Monday check-in and Friday demos).
• Environment that encourages the use of AI tools and automation to scale workflows.
• Direct impact on an open-source project used by Fortune 50 companies.
• Collaborative team with a high bar for developer experience (DX) and technical honesty.

Hiring process

• Application screen and a 20-minute remote screening call.
• Founder call for a product marketing leadership deep dive.
• Case study focusing on writing and funnel strategy.
• "Super Day" with the team (in-office when possible, otherwise remote).