Senior Marketing & Growth Strategist (SaaS)

TL;DR

Senior Marketing & Growth Strategist (SaaS): Defining and executing communication, engagement, and conversion strategies for an AI-first internal startup within a SaaS ecosystem with an accent on cross-brand user journeys and product adoption. Focus on designing in-product messaging, running A/B tests, and leveraging AI-augmented workflows to scale engagement across 60+ brands.

Location: Fully Remote (Must have existing eligibility to work in the country of application; no sponsorship or relocation provided)

Company

hirify.global is an ecosystem of over 60 PaaS and SaaS brands serving 3.5 million SMB customers across 22 European countries.

What you will do

• Define and execute growth strategies for the Hub, focusing on user behavior and conversion across the growth lifecycle.
• Design and iterate on cross-brand notifications, in-product CTAs, onboarding nudges, and conversion experiments.
• Build multi-channel user communication programs via email and in-product messaging to drive activation and engagement.
• Run A/B tests, define hypotheses, and analyze results to scale effective growth loops.
• Utilize AI-assisted tools for segmentation, personalization, copy iteration, and performance analysis.
• Collaborate with Product, Data, and Engineering teams on event triggers, segmentation logic, and journey design.

Requirements

• 5+ years of experience in growth, product, or digital marketing in a startup or scale-up environment.
• Strong background in SaaS, platforms, or apps, specifically serving SMB or Prosumer customers.
• Hands-on experience with event schemas, funnels, cohorts, and behavioral signals.
• Demonstrated use of AI-augmented workflows in daily professional tasks.
• Excellent copywriting, positioning, and storytelling skills for SaaS products.
• Proof of eligibility to work in the applying country is required (no relocation or sponsorship).

Culture & Benefits

• Work within a small, autonomous, top-tier internal startup team with high ownership.
• AI-first culture that leverages AI across every workflow to increase speed and clarity.
• Inclusive "Come as you are" environment valuing respect, openness, and collaboration.
• Exposure to a massive ecosystem of 60+ brands across Europe.