Founding BDR (AI)

TL;DR

Founding BDR (AI): Driving outbound lead generation and booking qualified discovery meetings for an AI-powered CPG packaging supply chain platform with an accent on high-volume outbound and CRM management. Focus on researching target accounts, iterating messaging with the founder, and penetrating non-tech traditional industries.

Location: Remote (Global) with strong US East Coast time-zone overlap

Salary: $1,500–$3,000 USD per month

Company

Early-stage AI software startup building a category-defining AI-powered platform for the consumer packaged goods (CPG) and packaging supply chain.

What you will do

• Run high-volume outbound via phone, email, and LinkedIn targeting CPG brands and manufacturers.
• Book a minimum of 2 qualified discovery meetings per week for the founder.
• Own the HubSpot CRM, managing clean pipelines and sequenced cadences.
• Research target accounts to identify decision-makers such as Creative Directors and Procurement managers.
• Iterate weekly on messaging and hooks based on buyer objections and market signals.
• Source new target lists based on the Ideal Customer Profile (ICP).

Requirements

• 1–3+ years of B2B SaaS outbound sales experience (SDR/BDR).
• Demonstrated track record of cold-outbound success (dials, meetings, conversion rates).
• Excellent spoken English and comfort communicating with US business buyers.
• Experience selling into non-tech, traditional industries like manufacturing or supply chain.
• Proficiency with HubSpot/Salesforce, Apollo/ZoomInfo, and LinkedIn Sales Navigator.
• Willing and able to work US business hours (East Coast overlap).

Nice to have

• Prior experience as a founding sales hire at a YC or seed-stage startup.
• Experience selling specifically to Procurement, Packaging, or Brand decision-makers.
• Experience closing deals or running outbound from a founder's LinkedIn account.
• Familiarity with CPG, beauty, or packaging supply chain terminology.

Culture & Benefits

• Founding-team seat at a revenue-generating, pre-fundraise AI SaaS startup.
• Direct mentorship from the founder with a clear growth path to Account Executive.
• Meaningful early equity for high performers.
• Opportunity to build the sales playbook from scratch.
• Remote and flexible work environment with contractor engagement via Deel.

Hiring process

• Recruiter screen (30 min).
• Founder interview (45–60 min) including product walkthrough and mock cold-call.
• Reference and background check.