Director of Marketing Communications & Customer Engagement (Fintech)

TL;DR

Director of Marketing Communications & Customer Engagement (Fintech): Leading the global communication and customer engagement strategy to translate complex AI banking technology into compelling narratives with an accent on storytelling, executive visibility, and brand positioning. Focus on scaling customer advocacy programs and driving category growth through integrated content operations.

Location: New York

Salary: $180,000 - $235,000

Company

hirify.global is a leader in Cognitive Banking, using AI to provide banks with real-time transactional data insights to proactively support their customers.

What you will do

• Build and scale a customer marketing program to drive retention, expansion, and advocacy via case studies and earned media.
• Own the Executive Customer Council, managing the annual event calendar and associated content strategy.
• Lead global content strategy and operations to develop integrated campaigns that support pipeline and category growth.
• Oversee corporate, product, and executive communications to elevate the Cognitive Banking narrative across global media and digital channels.
• Develop a comprehensive video strategy for client stories, product launches, and brand awareness.
• Design social media strategies for key executives and implement employee amplification programs.

Requirements

• 15+ years of progressive marketing experience, including 5+ years in a leadership role.
• Experience within a B2B SaaS or fintech environment.
• Proven success in building integrated content and communications programs that drive revenue impact.
• Exceptional storytelling ability to translate complex technology into human narratives.
• Expertise in developing customer advocacy programs, including reference networks and customer councils.
• Bachelor's Degree.

Culture & Benefits

• Highly visible, cross-functional leadership role.
• Opportunity to work in a fast-paced, global SaaS environment.
• Engagement with top-tier global financial institutions across 35 markets.