Marketing Manager (Fintech)

TL;DR

Marketing Manager (Fintech): Establishing and leading the marketing function to drive brand awareness and lead generation with an accent on content creation and digital strategy. Focus on translating complex technical concepts into compelling messaging and building a data-driven marketing operation.

Location: On-site in New York

Salary: $140K – $200K

Company

hirify.global is a fintech company focused on providing innovative financial solutions for institutions.

What you will do

• Develop and execute the overall marketing strategy, including positioning, messaging, and channel strategy.
• Create high-quality content for websites, blogs, emails, and social media to communicate the value proposition.
• Coordinate and execute marketing programs such as webinars, executive dinners, and industry events.
• Build and manage the digital presence using website, social media, and marketing automation tools.
• Collaborate with sales to produce collateral that supports the sales process and accelerates deal closures.
• Establish and analyze metrics to measure marketing effectiveness and optimize campaigns.

Requirements

• 5+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services.
• Strong ability to translate complex technical concepts into compelling and accessible messaging.
• Experience with digital marketing channels and marketing automation tools.
• Data-driven approach to marketing with experience using analytics to improve campaign performance.
• Must be based in New York for full-time on-site work.
• High attention to detail and a creative eye for producing polished written and visual assets.

Nice to have

• Comfort with and curiosity about using AI tools to enhance marketing workflows.

Culture & Benefits

• Generous salary, significant equity, and commission opportunities.
• Unlimited PTO.
• 401(k) and premium health, dental, and vision insurance.
• Close-knit team of high performers valuing competence, drive, and mutual respect.

Hiring process

• Meetings with the leadership team.
• Final onsite presentation.