Senior Growth Marketing Manager (Fintech)

TL;DR

Senior Growth Marketing Manager (Fintech): Designing and scaling growth infrastructure and retention systems to maximize customer lifetime value and drive financial inclusion across African markets with an accent on behavioral trigger-based up-sell systems. Focus on building growth operating systems from scratch, running rigorous experiments, and leveraging proprietary data to influence product strategy.

Location: Fully remote within UTC -1 to UTC +3 time zones

Company

hirify.global is a leading fintech company providing financial inclusion and credit to millions of traditionally excluded customers across Africa.

What you will do

• Architect growth systems, segmentation frameworks, and experimentation roadmaps across 5 African markets.
• Design behavioral trigger-based up-sell and retention programs to move customers from entry products to high-value bundles.
• Build and deploy automated customer journeys using CRM tools (CleverTap, Braze) with statistical rigor and incrementality measurement.
• Translate CRM experiments and retention economics into product feature recommendations and commercial strategies.
• Develop repeatable growth playbooks to enable autonomous execution of growth initiatives across multiple regions.

Requirements

• Proven track record in maximizing Customer Lifetime Value (LTV) and optimizing retention economics.
• Hands-on experience building complex customer journeys in CRM platforms like Braze, CleverTap, MoEngage, or Salesforce Marketing Cloud.
• Expertise in designing behavioral trigger-based up-sell and cross-sell systems based on payment and engagement signals.
• Strong proficiency in rigorous experimentation methodology, including the use of hypotheses and control groups.
• Must be based in or able to work within the UTC -1 to UTC +3 time zones.

Nice to have

• Experience with analytics tools such as GA4, Mixpanel, Amplitude, or Looker.

Culture & Benefits

• Fully remote work environment with flexible working arrangements and family-friendly policies.
• Professional development programs and coaching partnerships for career acceleration.
• Focus on well-being support and a purpose-driven mission to drive financial inclusion.
• Opportunity to work with diverse teams across the UK, Europe, and Africa.