Customer Marketing Manager (Fintech)

TL;DR

Customer Marketing Manager (Fintech): Managing the in-life stage of the customer lifecycle to drive funding, investing, and cross-sell behaviors with an accent on omnichannel campaign optimization and customer journey mapping. Focus on delivering key commercial moments like tax year-end activity and embedding a test-and-learn approach to maximize customer lifetime value.

Location: Hybrid in London, UK (minimum 50% office attendance required)

Salary: £50,000 - £65,000 per annum

Company

hirify.global is one of the UK’s fastest-growing investment platform businesses, providing award-winning solutions for professional financial advisers and first-time investors.

What you will do

• Own the strategy, execution, and optimization of customer marketing journeys focusing on funding, investing, and cross-sell behaviors.
• Lead the delivery of key commercial campaigns, including the rotating tax year-end activity.
• Develop and optimize trigger-based and behavioral communications to increase engagement and customer value.
• Collaborate cross-functionally with Brand, Product, Legal, Compliance, Content, and Data teams.
• Lead, inspire, and develop a Marketing Executive to foster growth and high performance.
• Analyze and report on campaign performance to identify opportunities for innovation and growth.

Requirements

• 5+ years of experience in customer or lifecycle marketing with success in omnichannel campaigns.
• Expertise in developing customer journeys and trigger-based communications.
• Strong analytical skills and a data-driven mindset for continuous testing and optimization.
• Excellent project management skills with the ability to influence stakeholders at various levels.
• Must be based in the UK to comply with the hybrid working requirement in London.
• Experience within financial services or other regulated industries is desirable.

Culture & Benefits

• 27 days holiday (increasing with service) plus bank holidays and a buy/sell scheme.
• 8% Pension with matched contributions and share schemes (including free shares and BAYE).
• Health Cash Plan and discounted private healthcare.
• Enhanced family leave and Employee Assistance Programme.
• Supportive and collaborative environment with a casual dress code and regular social events.
• Tailored learning and development opportunities.