Senior CRM Manager (Fintech)

TL;DR

Senior CRM Manager (Fintech): Designing and scaling lifecycle programs for a high-growth fintech platform with an accent on retention, upsell, and customer lifetime value. Focus on building automated customer journeys, running rigorous A/B experiments, and scaling growth frameworks across multiple African markets.

Location: Fully remote within UTC -1 to UTC +3 time zones

Company

hirify.global is a leading fintech company providing flexible financing and credit solutions to millions of customers across Africa, recognized for its significant impact on financial inclusion.

What you will do

• Own end-to-end CRM strategy, from automated journey design to execution.
• Build and scale multi-channel lifecycle programs across SMS, WhatsApp, push, and in-app messaging.
• Design behavioral trigger-based upsell systems to drive product adoption and revenue.
• Run rigorous A/B experiments to optimize messaging, timing, and incentives.
• Analyze retention cohorts and LTV to translate data insights into actionable growth initiatives.
• Document and scale successful playbooks across five African markets.

Requirements

• 6+ years of experience in CRM or lifecycle marketing, ideally in high-frequency engagement models (MVNO, super-apps, mobile gaming, or fintech).
• Proven track record of building CRM systems from scratch or leading platform migrations.
• Hands-on experience with tools like Braze, CleverTap, MoEngage, or similar.
• Strong analytical mindset with experience in LTV, cohort retention, and renewal optimization.
• Ability to design experiments with clear hypotheses and statistical rigor.
• Must be based within UTC -1 to UTC +3 time zones.

Nice to have

• Experience in high-frequency subscription businesses.
• Background in scaling growth initiatives across diverse international markets.

Culture & Benefits

• Flexible working arrangements and family-friendly policies.
• Professional development programs and coaching partnerships.
• Opportunity to work with diverse, global teams across the UK, Europe, and Africa.
• Focus on well-being and career growth in a mission-driven environment.