Lifecycle Marketing Manager (Ecommerce)

TL;DR

Lifecycle Marketing Manager (Ecommerce): Designing and optimizing the merchant journey from activation to long-term engagement with an accent on A/B testing, CRM automation, and behavioral data analysis. Focus on increasing the merchant activation rate and building repeatable growth playbooks.

Location: Hybrid in Poland (opportunity for remote work mentioned).

Company

hirify.global is a global on-demand commerce engine formed by the merger of Printful, Printify, and Snow Commerce.

What you will do

• Define and execute the experimentation roadmap for the merchant journey across onboarding, activation, and retention stages.
• Take end-to-end ownership of the merchant activation rate, including measurement and cross-business reporting.
• Build and optimize automated lifecycle flows using Iterable.
• Design and run structured A/B tests to develop repeatable growth playbooks.
• Analyze behavioral data in Amplitude and Looker to identify drop-off points and growth opportunities.
• Collaborate with Product, Design, and Data teams to shape in-app experiences around key merchant milestones.

Requirements

• 4+ years of experience in lifecycle marketing, CRM, or growth within B2B SaaS, marketplaces, or e-commerce.
• Proven track record of building and iterating growth workflows from scratch.
• Hands-on experience with enterprise CRM platforms such as Iterable or Braze.
• Proficiency in product analytics tools like Amplitude and Looker.
• Strong A/B testing skills and ability to make data-driven decisions in ambiguous environments.
• Must be based in Poland to support the hybrid work model.

Nice to have

• Experience with Handlebars (JS-based personalisation), HTML/CSS for email, or basic SQL.
• Knowledge of print-on-demand, e-commerce, or marketplace platforms.
• Experience working with merchants, sellers, or creator-economy audiences.

Culture & Benefits

• Flexible working hours with the ability to start the day as late as 11 AM.
• Private health insurance and additional paid days off for mental/physical well-being and personal celebrations.
• Access to internal and external learning opportunities, mentorship, and hackathons.
• Inclusive global team culture with employee discounts on company platforms.

Hiring process

• Introductory call with the Talent Acquisition team (30-45 min).
• Practical assignment (take-home or live session) to assess problem-solving skills.
• Interview with the Hiring Manager (30-60 min) focusing on technical and behavioral fit.