Head of Demand Generation (SaaS)

TL;DR

Head of Demand Generation (SaaS): Architecting and scaling the global demand engine for hirify.global with an accent on predictable pipeline growth and acquisition efficiency. Focus on replacing manual execution with AI-native workflows and integrating digital, regional, and sales-led motions.

Location: Hybrid (Munich, Germany)

Company

hirify.global develops holistic SaaS solutions that help global companies ensure transparency, efficiency, and trust across their entire value chain, focusing on sustainability and AI.

What you will do

• Own quarterly and annual pipeline targets, reverse-engineering revenue targets into rigorous demand models.
• Lead paid acquisition, ABM, and digital growth programs to improve CPL, SQL conversion, and CAC efficiency.
• Personally architect and deploy AI-enabled workflows using Clay, Apollo, and LLMs across demand channels.
• Define website conversion strategies and optimization roadmaps in partnership with Product Marketing.
• Align enterprise events and regional programs to drive account penetration and territory activation.
• Build and lead a high-performance demand organization with a strong culture of KPI rigor and AI-first ways of working.

Requirements

• 12+ years of experience in B2B SaaS Demand Generation with proven pipeline growth leadership.
• Ability to build and defend rigorous demand math models from revenue targets to channel plans.
• Hands-on AI fluency: experience personally designing and deploying AI workflows in campaign execution and outbound.
• Proven experience operationalizing AI systems with SDR/BDR teams to augment prospecting.
• Experience managing multi-million euro demand budgets and expertise in performance marketing.
• Enterprise SaaS experience and the ability to lead across matrixed organizations.

Culture & Benefits

• Purpose-driven mission tackling complex sustainability challenges alongside industry pioneers.
• Hybrid work options providing flexibility and opportunities for team bonding.
• Collaborative teamwork and an open communication culture that encourages creativity.
• Professional growth opportunities and sustainable mobility options for eco-friendly commuting.
• Regular team events and inspiring workspaces in Munich and Mannheim.