Lifecycle Marketing Specialist (Marketing)

TL;DR

Lifecycle Marketing Specialist (Marketing): Implementing email, in-app, and push messaging campaigns to engage users with an accent on lifecycle strategy and A/B testing. Focus on optimizing automated communication flows and localizing content for global markets.

Location: Hybrid (minimum 2 days in the office each week)

Company

One of the fastest-growing tech companies in Europe and Africa, focusing on the future of urban mobility.

What you will do

• Design and implement lifecycle messaging campaigns for active, passive, and churned users.
• Co-manage over 6000 automated messages, including copywriting, visuals, and audience targeting.
• Collaborate with local teams to localize communication content and visuals.
• Set up and analyze A/B tests to make data-driven decisions for campaign optimization.
• Analyze existing communications to identify and implement new messaging opportunities.

Requirements

• Proven experience in marketing, product, or a related field.
• Excellent English copywriting skills.
• Strong project management skills.
• Data-driven, customer-centric approach to tracking and analyzing campaign performance.
• Experience managing lifecycle and email campaigns for large audiences.
• Daily use of AI tools to optimize workflow and efficiency.

Culture & Benefits

• Rewarding salary and stock option package.
• Hybrid work flexibility with a minimum of 2 days in the office per week.
• Wellness perks for physical and mental health.
• Opportunity to work in fast-moving autonomous teams with high impact across 600+ cities.
• Accelerated professional growth with unique career opportunities.