Copywriter (Advertising)

TL;DR

Copywriter (Advertising): Developing concepts and executing cross-channel advertising initiatives with an accent on persuasive messaging and brand storytelling. Focus on ideating headlines, scripts, and campaigns that align with strategic goals and cultural trends.

Location: Hybrid (New York)

Salary: $45,000 – $100,000

Company

A global creative agency part of WPP that solves business problems for the world's most influential brands.

What you will do

• Ideate copy for pitches, campaigns, and special projects.
• Generate headlines, taglines, treatments, scripts, and long body copy.
• Collaborate with Art Directors to ensure visuals and copy are in sync for powerful concepts.
• Maintain brand voice across channels by telling compelling stories.
• Present creative concepts and smart rationales to peers and clients.
• Stay current on global creative trends, pop culture, and technological advancements.

Requirements

• 2-3+ years of industry experience in a creative role with a proven track record.
• Must be based in New York to accommodate required in-office days.
• Bachelor's degree in Advertising or an equivalent field.
• Agency experience working across all communication channels.
• Strong creative portfolio highlighting relevant category experience.
• Solid written and verbal communication skills with experience presenting.

Culture & Benefits

• Hybrid work approach to foster creativity, collaboration, and connection.
• Competitive benefits package.
• Commitment to a culture of respect and equal opportunity.
• Opportunity to work within a global network of 25+ studios across six continents.