Director, Data Strategy & Analytics (Retail)

TL;DR

Director, Data Strategy & Analytics (Retail): Spearheading data initiatives for retail marketing clients to optimize media programs and measurement roadmaps with an accent on translating complex analytics into strategic opportunities. Focus on driving innovation in retail measurement, leveraging data clean rooms, and guiding the evolution of the internal Kip technology platform.

Location: Philadelphia

Salary: $140,000 - $176,000

Company

hirify.global is an engineered marketing agency that leverages data and technology across paid digital media and CRM channels to personalize brand-consumer relationships.

What you will do

• Lead data strategy and analytics for a portfolio of Retail brands, managing senior client stakeholders and acting as a point of escalation.
• Develop comprehensive retail-focused measurement strategies and actionable roadmaps based on business goals.
• Translate complex analytics and data into clear, cohesive insights for executive-level audiences.
• Guide the development roadmap of the internal technology platform, Kip, by establishing feedback loops of client needs.
• Inspire, coach, and mentor a multidisciplinary team of 5-10+ staff across multiple locations.
• Support new business growth by providing expertise in pitches and RFPs.

Requirements

• 4-6+ years of experience with Retail Media Networks (e.g., Amazon Advertising, Walmart Connect, Target Roundel).
• Hands-on experience with data clean rooms, specifically Amazon Marketing Cloud or similar platforms like LiveRamp.
• Proficiency in advanced analytics and modeling including forecasting, MMM, LTV, and incrementality experimentation.
• Experience with modern marketing data infrastructure, including ETL tools, data storage, and querying solutions.
• Understanding of adtech influence on targeting, specifically CDPs and online-to-offline solutions.
• 6-8 years of experience working with major digital media platforms (Google Marketing Platform, Meta, LinkedIn) across Search, Display, Social, Video, and Email.

Culture & Benefits

• Comprehensive Healthcare, Dental, and Vision insurance.
• Unlimited PTO and generous parental leave (16 weeks primary / 6 weeks secondary).
• 401k contributions and monthly stipends for wellness, mobile phone, and internet.
• Professional development support with annual learning and tuition stipends up to $2,500.
• Annual "Work From Anywhere" perk for 4 weeks per year.
• Transparent company culture with regular updates on financials and performance.