Integrated Marketing Lead, Business Banking (Fintech)

TL;DR

Integrated Marketing Lead, Business Banking (Fintech): Leading marketing efforts for Business Banking focusing on the Complex+ Audience across UK and EU channels with an accent on strategic alignment and cross-functional leadership. Focus on driving aggressive growth, designing integrated campaigns, and optimizing B2B acquisition funnels.

Location: Hybrid, based in London (UK)

Salary: £93,500 - £123,500 + Incentive Awards

Company

A digital bank on a mission to simplify traditional banking and make money work for everyone.

What you will do

• Set and execute the integrated marketing strategy for the Complex+ audience on a semi-annual and ongoing basis.
• Deliver a portfolio of campaigns in collaboration with PMM, product, and growth teams to ensure consistency and alignment.
• Manage departmental budgets and channel capacity, ensuring allocation aligns with business priorities.
• Partner closely with the Sales team to plan and deliver programs that drive aggressive growth.
• Monitor and report on performance metrics, providing strategic updates to senior leadership.
• Lead the optimization of marketing campaigns as either a thought partner or operator.

Requirements

• Experience leading B2B marketing at scale, ideally within tech, fintech, or financial services.
• Proven track record of building and leading diverse, inclusive teams.
• Experience managing multi-million-pound budgets and channel portfolios.
• Strong analytical skills and proficiency with tools such as Looker and spreadsheets.
• Must be based in London for hybrid office and home-based working.
• Ability to influence senior stakeholders and align marketing strategies with business objectives.

Culture & Benefits

• Competitive salary with performance-tied incentive awards.
• Flexible working hours and a hybrid work model.
• £1,000 annual learning budget for books, training courses, and conferences.
• Home office setup including Macbooks.
• Inclusive environment dedicated to diversity and equal opportunities.

Hiring process

• Introduction call with a member of the hiring team (30 minutes).
• Initial call with the hiring manager (30 minutes).
• Two experience interviews (45 minutes each).