Assistant Planning Manager (Marketing)

TL;DR

Assistant Planning Manager (Marketing): Planning ATL marketing campaigns to drive brand awareness and commercial impact with an accent on full-funnel product marketing and budget management. Focus on analyzing KPIs, optimizing campaign scheduling, and collaborating with agency partners to deliver high-quality execution.

Location: Hybrid working in Edinburgh, Bristol, Chester, or Halifax

Salary: £40,824 - £45,360

Company

A leading banking group focused on rebooting its iconic brand and building the future of finance.

What you will do

• Plan ATL marketing campaigns to drive consideration, awareness, and commercial impact.
• Collaborate with full-funnel product marketing teams to align campaign delivery with brand strategy.
• Triage marketing briefs and coordinate resource alignment with internal teams and external agency partners.
• Analyze core marketing KPIs and engagement data to integrate learnings into future planning.
• Partner with the Growth Marketing Accelerator team to develop integrated full-funnel campaign plans.
• Manage team budgets and ensure the compliant delivery of campaigns within time and budget constraints.

Requirements

• Experience in brand or product marketing for leading consumer brands.
• Proven experience in planning and managing high-value budgets for media and production.
• Strong technical understanding of various marketing channels and the overall media landscape.
• Experience in stakeholder management and influencing senior organizational leaders.
• Ability to interpret and assimilate data effectively to drive performance improvements.
• Excellent written and verbal communication skills with confident presentation abilities.

Culture & Benefits

• Hybrid working options with flexibility in when hours are worked.
• Support for job sharing and reduced hours.
• Strong focus on personal development and continuous learning.
• A culture of collaboration and communication to enable rapid transformation.