Demand Generation Specialist (Marketing)

TL;DR

Demand Generation Specialist (Marketing): Developing and executing marketing strategies for customer acquisition and expansion across B2B and B2C channels with an accent on lead generation (MQL/SQL) and multi-channel campaign management. Focus on optimizing the demand generation funnel, improving audience targeting, and measuring campaign KPIs.

Location: Buenos Aires, Argentina (Hybrid/Home Office options provided)

Company

hirify.global is a global cybersecurity company providing advanced security solutions to protect users and businesses.

What you will do

• Execute demand generation strategies to drive MQLs, SQLs, and new business acquisition.
• Manage marketing campaigns across digital, social, email, and traditional advertising channels.
• Collaborate with internal creative teams and 3rd party vendors to produce collateral, web content, and lead magnets.
• Maintain a measurement framework to monitor program performance and achieve campaign-level KPIs.
• Identify opportunities to improve marketing effectiveness through better audience targeting and process optimization.
• Update CRM systems and coordinate tasks with colleagues to ensure operational goals are met.

Requirements

• Bachelor's degree.
• Minimum 3 years of professional work experience.
• Must be based in Buenos Aires, Argentina.

Culture & Benefits

• Flexible work arrangements including Home Office, Friday Flex, and flexible working hours.
• Comprehensive health support: prepaid medicine, flu vaccinations, and gym discounts.
• Family-centric benefits: days off for birthdays, extended parental leave, and school kits for children.
• Office perks including snacks, drinks, fruit, and regular integration events.
• Additional growth and wellness perks like language lessons, graduation awards, and loyalty benefits.