Manager, Demand Generation (B2B)

TL;DR

Manager, Demand Generation (B2B): Leading the end-to-end regional demand strategy for the EMEA market to drive pipeline growth and new customer acquisition with an accent on multi-channel campaigns, ABM, and marketing technology. Focus on optimizing the full-funnel customer lifecycle and integrating AI-enabled workflows to scale regional performance.

Location: Hybrid (Amsterdam, Netherlands)

Company

A category-leading digital manufacturing company.

What you will do

• Define and execute EMEA demand generation strategy to drive regional pipeline growth, customer acquisition, and revenue.
• Develop integrated multi-channel campaigns across digital, ABM, email, webinars, events, and paid media.
• Partner with regional sales leadership to align marketing priorities with commercial objectives and target industries.
• Oversee the planning and execution of EMEA events, trade shows, roadshows, and partner initiatives.
• Leverage CRM, marketing automation, and AI-enabled tools to improve campaign effectiveness and operational efficiency.
• Lead, mentor, and develop a high-performing team of regional marketing and channel specialists.

Requirements

• Proven experience in demand generation, growth marketing, or regional B2B marketing management roles.
• Strong experience developing and executing multi-market EMEA demand generation strategies.
• Demonstrated success leading integrated multi-channel marketing campaigns.
• Experience organizing offline events and tradeshows.
• Proficiency in leveraging CRM, marketing automation, ABM, and data platforms.
• Experience leading, mentoring, and developing high-performing marketing teams.

Culture & Benefits

• Annual company bonus tied to individual and overall business performance.
• Well-being support through professional psychological assistance via OpenUp.
• Daily lunch and snacks provided in the office to foster collaboration.
• Learning and development opportunities via external training and the in-house LEARN platform.
• Regular team events and social activities to build community.