Digital Marketing And Operations Analyst

TL;DR

Digital Marketing and Operations Analyst: Supporting the execution, optimization, and measurement of marketing programs with an accent on HubSpot and Salesforce integration. Focus on maintaining data integrity, managing lead lifecycle processes, and ensuring accurate reporting between marketing and sales systems.

Location: Must be based in the United States

Company

hirify.global is a global company providing a broad portfolio of R&D and manufacturing services that enable the pharmaceutical and healthcare industry to advance discoveries and deliver treatments to patients.

What you will do

• Execute email marketing campaigns in HubSpot, including build, QA, and performance tracking.
• Manage lead lifecycle processes, ensuring accurate handoff and field mapping between HubSpot and Salesforce.
• Analyze campaign performance, SEO metrics, and user behavior to provide data-driven optimization recommendations.
• Maintain data hygiene, including duplicate management and validation checks across marketing systems.
• Coordinate cross-functional initiatives using Agile-style execution to ensure on-time delivery.
• Develop and maintain recurring reports and dashboards to track funnel performance and attribution.

Requirements

• Must be based in the United States
• Bachelor’s degree in business, analytics, or a related field.
• Strong attention to detail and operational discipline.
• Ability to manage multiple initiatives in a fast-paced environment.
• Strong written and verbal communication skills.

Nice to have

• Hands-on experience with HubSpot and Salesforce.
• Familiarity with lead lifecycle concepts, MQL/SQL definitions, and attribution.
• Exposure to Agile project management concepts or tools.
• Experience supporting reporting or dashboards in a marketing or revenue environment.

Culture & Benefits

• Equal Opportunity Employer committed to diversity and inclusion.
• Opportunity to work in a structured, data-driven marketing environment.
• Focus on professional growth through disciplined operations and cross-functional collaboration.